There use to be a time when an entrepreneur only had to have an good idea, and then people who were called VC, or Angles would come to you with money in hand wanting to invest, in what they considered the “Next Big Thing”.

 Well my friend, times are a changing, now with Banks going out of business or being bought out, and the stock market is going south, today’s entrepreneur has to have a solid business plan, marketing plan, profit projection and perfect credit to even be considered for a loan from a banking institution. 

Times like these help us to define our idea’s, and to gain a better focus of the task at hand. It divides those who have a get rich quick idea from those who have a great product.

But the question still remains, “Where or how do we get funding?”

Well, it is not easy but you must return to the old school entrepreneur style, and began to sell your idea to anyone who will listen, you must become a salesman, if you believe in your idea and truly have a passion about your product then you must convince other's of your products greatness, and if your not a salesman type then convince one person who is, and allow him or her to sell your product. 

It will be hard! And it will seem like it is all uphill but it can be done and has been done many times. 

This is not reinventing the wheel, it is more like returning to the basic.

As we all know 2008 has been a difficult year for everyone, with the federal government bailing out some of the largest financial institutions, the housing market crashing and homeowners losing value in their homes, and the banks having to stop loaning cash.

So the real question is: should anyone consider starting a business in this market ?

I think this is a great market to get started in. Yes I know it will be hard to acquire financing, but you can get started in building the foundation. Then when the market turns around, and it will, you will be in a great position for success.