We launched Fight For The Top about two and a half months ago (one third of the time, I've been on top), and it's turned into a fun little Facebook Application. Like all our products thus far, it grew to where it is organically. No ads, marketing or publicity.

Today that changes. We asked ESPN's ad group to create a banner ad for it, and the ad went into rotation today on ESPN.com.

Let's hope it brings in some new challengers.