Scanning Google Reader this morning, I noticed "Corporate Blog" in one of my headlines, and I prepared myself for another usual bashing.

Fortunately, Don Reisinger's Mashable post accurately summarized my feelings on such blogs.

I wrote about some of the nuiances of operating a corporate in our first post, and since then, I've sometimes been frustrated with some of the limitations we assume when writting a corporate blog. And yes, I still cringe when I read corporate blogs that would be better off labeled "Press Release".

Still for those with even the slightest ability to take the good with the not so good, corporate blogs provide valuable insights into what the company's up to.

How else could I tell you that we are scrambling toward a big relaunch of Fan Profiles?

Also, as Reisinger points out, these blogs can give companies a face instead of being brick and mordar. We make a concerted effort to be honest and interactive. We've enjoyed going to conferences, working with developers in Google Groups and eleswhere.

I just hope we can get more involved and encourage more of the company to do so, too.