I've set up countless WordPress blogs in my time.

The entire process took me about 30 minutes when I set up my first one a couple years back. And each time, through experience and code improvements, it was easier.

Until this time.

The difference was that this is an actual ESPN blog, created and maintained by actual ESPN employees.

The difference between a company blog and a personal blog is huge, especially, considering ESPN has never had a public-facing blog run by employees.

So, what will we write about here? I don't know. Pretty much anything related to sports, the Internet or working for ESPN.

A better question is what we won't write about here.

We won't cover any secrets. Sure, we'll talk about products we're working and are getting ready to launch, but we're not going to give away competitive advantages.

We'll also steer clear of any legal issues that have to do with ESPN that could potentially affect the company.

We won't flatly criticize ESPN. Think about it. When we criticize the company, we are criticizing SOMEONE or multiple someones we work with. It's just not cool to criticize a coworker in a public forum. If we want to talk about work done outside of this group, we'll try to interview the person or people responsible for the work and present their insight here.

We are developers and Internet fanatics who want to share our experiences and thoughts with The Community.

More specifically, we're Rails developers and Web 2.0 junkies. Oh, we're huge sports fans, too. So mostly, we'll be sticking to talking about our dealings with each and try to give you a feel for what it's like to work for ESPN.